Openly MediaOpenlyMedia
§ Field notes

Essays from the open studio.

Long-form thinking on the modern web — engineering, attribution, AI creative and brand.

The edge runtime is the new default
Engineering
No. 018 min

The edge runtime is the new default

Why streaming React Server Components on the edge is rewriting the economics of the web.

Attribution after the cookie
Performance
No. 0212 min

Attribution after the cookie

Server-side tracking, first-party data and the deterministic identity stack we deploy in 2026.

AI in the creative loop
Creative
No. 036 min

AI in the creative loop

How generative tooling compresses concept-to-asset by 10x — without removing the art director.

Deliverability — the hidden moat
Infrastructure
No. 049 min

Deliverability — the hidden moat

SPF, DKIM, DMARC, warming. The unsexy infrastructure separating operators from amateurs.

Core Web Vitals as a brand attribute
Engineering
No. 057 min

Core Web Vitals as a brand attribute

Performance budgets, why 100ms moves conversion 7%, and how we ship sub-second LCP.

Ghostwriting for founders
Content
No. 065 min

Ghostwriting for founders

Building thought leadership that compounds attention — and pipeline.

More essays publishing each month.
Subscribe via email →